It is wildly known as Nian-Gao, Fah-Gao, or Tikoy. One must have a bite of this on New Year's day, as it is the symbolism of raising oneself higher in each coming year. This was believed to be an offering to the Kitchen God, with the aim that his mouth will be stuck with the sticky cake, so that he can't badmouth the human's family to the god of all gods.
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